- Home Screen
- Customer screen
- Add a new customer
- Manage customers
- Customer transactions
- Import from file
- Customer groups
- Multi-level loyalty system
- Products and services
- Definition of rewards
- Definition of subscriptions
- Definition of repeat purchases
- Stores
- Stores groups
- Stores analysis
- Preferences
- SMS and Email settings
- Set up Customer Portal
- Web/WI-FI customer registration
- Transaction history
- Statistics
- Manage bookings
- Users
- Loyalty circuits
- Multi level marketing
- Virtual Fidelity Card for IOS and Android
Multilevel Loyalty System
In Softvision Fidelity Card a customer may submit to the shopkeeper other customers in order to get a certain number of advantages. This is a powerful system to increase the customers.
The benefits that the customer can get are of two types: immediate benefits (prepaid credit, points, subscription) or benefits related to the amounts spent from customers presented by him.
For this last one the technique used it's very similar to systems based on multi level marketing (MLM).
Suppose that you have configured a campaign discounts with a percentage of 30% assuming that the customer A will present the customer B to the loyalty system, and this last one in turn will present the customer C.
You can set that whenever the customer C makes a purchase, customers A and B will receive a proportional discount based on purchase made by C.
If for example you've set a 10% additional discount to give to the network (i.e. customers A and B), this means that if the customer C spends 100 euro, he will get a 30 euro of discount accumulated (30% of 100 Euro), but there will be also an additional discount of 10 Euro (10% of 100 Euro) to give at customers A and B.
Let's see how the network discount is allocated: the customer C is located at the bottom of a chain (downline) with depth value two (i.e. above him there are two customers).
In the second line (two depths) of the table included in the customer groups configuration window, there are 80% and 20% percentages. This means that on customers B and A will be loaded, respectively, a discount of 80% and 20% on the 10 euro generated from the customer C purchases.
Overall, on 100 Euro spent, the store will pay a total discount of 40 Euro, distributed as follows:
- Customer A : 2 euro (20% of 10 euro)
- Customer B : 8 euro (80% of 10 euro)
- Customer C : 30 euro (30% of 100 euro)
As seen in the tree diagram of the first image, customer A, despite having presented only two customers (B and D), will receive the shares whenever customers B and D, or any client connected to them, will make a purchase. So the customer A will receive a discount from purchases made by customer B, D, E, C and F.